Independent performance marketing studio
Meta Ads, conversion tracking, landing pages, and creative strategy for high-value service businesses across the GCC. Built to connect ad spend with qualified enquiries and a clearer view of what becomes revenue.
Founder-led. Focused on the whole journey.
01 / The bigger picture
Good acquisition needs more than a well-placed ad. The offer, creative, landing page, and measurement need to work together. We look at the connections — and where potential customers are being lost.
02 / What we do
A clear offer. A reason to click. A page that carries the conversation. And tracking that helps you decide what comes next.
Reach the right people.
Meta Ads strategy, account setup, and ongoing optimisation around the enquiries your business actually wants. Audience and creative tests reflect your offer, GCC service area, and sales process, with lead-quality feedback guiding the next decisions.
Campaign strategy / Account setup / Testing & optimisation
Make the journey measurable.
Meta Pixel, GA4, and conversion events connect campaigns with enquiries. We validate event quality and scope Conversions API where appropriate. Where CRM and sales data are available, we review qualified leads and revenue attribution, with measurement gaps made clear.
Meta Pixel & GA4 / Event validation / Measurement planning
Give every click a clear next step.
Offer positioning, page structure, and conversion copy that make your service easier to understand and act on. Landing-page reviews and focused CRO tests improve the journey from ad to enquiry, including form friction and the information needed to qualify a lead.
Offer & positioning / Conversion copy / Page optimisation
Find a stronger reason to choose you.
Research-led angles, hooks, and creative briefs built around customer questions and buying decisions. We plan what to test and use the findings to shape the next round.
Message research / Hooks & briefs / Creative test planning
03 / Selected work
Selected B2B projects across conversion messaging and acquisition setup. These examples describe the work delivered; they do not claim measured campaign results.
B2B cash management
Landing-page positioning and conversion copy for a B2B cash-management device business. The brief: communicate a complex product clearly to business owners.
Landing-page positioning / Conversion copy
B2B retail & charging technology
Meta Pixel and GA4 implementation alongside Meta Ads strategy and acquisition-funnel planning for a B2B retail / charging solution.
Meta Pixel & GA4 / Campaign strategy / Funnel planning
04 / How we work
Start with the business problem. Agree on the work. Then build, test, and learn with a clear reason for each next step.
Understand your offer, customers, current acquisition, and sales process. Identify the most useful place to start.
Agree on scope and priorities. Connect the campaign, landing page, creative, and measurement needed for that scope.
Test a focused set of ideas. Check the data and bring your feedback on lead quality into the review.
Use the findings to improve the system. Decide what to continue, change, or stop — with the reasoning made clear.
05 / The studio
Ghibta is a founder-led performance marketing studio. You work directly with the person reviewing your acquisition, shaping the strategy, and implementing the work.
The approach is hands-on and deliberately focused: understand the business, make the priorities clear, and explain what the work is teaching us. A useful working relationship starts with an honest conversation.
Ghibta — independent by design.
06 / A few good questions
High-value service businesses across the GCC with a clear offer, the capacity to take on customers, and a way to follow up enquiries. That can include home improvements, design and build, or specialist B2B services. The first review establishes whether Meta Ads and conversion improvements make sense for your business.
No. We can review an existing setup or work out what a first campaign would need. If the offer, website, or follow-up process needs attention first, that becomes part of the discussion.
No. Advertising spend is separate from the project or management fee and is paid directly by you to the advertising platform. Scope, fees, and the proposed media budget are agreed before work starts.
No. Results depend on the offer, market, budget, sales process, and what testing reveals. We agree on the work and the measures we will review, without promising a particular lead volume or financial return.
You retain ownership of your advertising accounts, analytics properties, website, and business data. Work is carried out through the appropriate permissions in your accounts. You do not need to share personal passwords.
We start with a conversation about your current acquisition and goals, then propose a focused scope if there is a fit. Deliverables, timing, fees, reporting, and any ongoing terms are agreed in writing before you commit.
Reporting is scoped to the engagement. We review campaign spend, enquiries, and lead quality alongside your sales feedback. Where reliable CRM and sales data are available, we also review booked opportunities, customers, and attributed revenue. We explain attribution gaps and use the findings to guide the next tests.
07 / Your next step
Tell us about your business and how you currently find customers. We will review your brief and get back to you to discuss fit and a useful next step.
marketing@ghibta.comA conversation first. A clear scope before any work begins.
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